When you Google “Search Engine Optimization” what’s the highest ranking result you see? It’s Search Engine People, of course, Canada’s largest digital marketing agency that just happens to be located right here in Pickering. Local entrepreneur Jeff Quipp founded the company in 2001 and as CEO, has led Search Engine People to the the PROFIT 200 list of fastest growing companies in Canada for the last four consecutive years. He says he is a big believer in the “The best way to predict the future is to invent it!” school of thought, and we’re very pleased to have him on the Power Panel of Ignite Durham.
You are a busy guy! Why are you part of Team Ignite?
We all know about the industrial revolution and the information revolution. There is a new revolution happening now, related to rapidly growing technology and the internet. There is so much opportunity, and it’s hard to stay on top of it all. I want Search Engine People to grow as large as it can, so I want to be plugged into groups like Spark Centre, who are in touch with local entrepreneurs. As part of the Ignite Power Panel I’m excited to meet the companies who apply to Ignite. I want to learn about interesting innovations, possibly invest in them and give support and guidance to local entrepreneurs where I can.
What advice do you have for new entrepreneurs?
Recognize that you can’t do it all. You need to hire people to compensate for your weaknesses. As your company grows, your job as a boss becomes more about developing the people on your team than about coding or inventing, or whatever it is you did at the beginning. It can be a very difficult transition, and you really need to develop that new skill set. Your success will depend on the people you hire to work with you.
Why did you choose to launch and keep your business in Durham Region?
I live in Durham, and in the beginning I was working from home to be near my kids. As time went on, I realized there were also fantastic business opportunities here: there is a captive population of employees here and they will do anything to not go downtown to work! Retention is important for any company, and if you can offer employees a great job in a great workplace that just so happens to be very close to their home, they are much more likely to stick around and work for you.
Think Jeff could help your business succeed? Apply today for Ignite Durham!
For the Power Panel bios go to the Boot Camp page: http://www.ignitedurham.ca/boot-camp/